What Should Your Business Website Actually Say?
When you’re juggling client work, admin, and everything else that comes with running your business, your website needs to work as hard as you do. Let’s break down exactly what content you need and why it matters.
The Basic Content You Need
You don’t need a complicated website with dozens of pages, even a single, well structured page is just fine. Start with these four essential pieces of content:
- A clear home page that shows what you do
- An about section that helps people trust you
- A services section that explains what you offer
- A contact form that makes it easy to reach you
Homepage – Your Digital Handshake
- Clear statement of what you do (e.g., “Expert plumbing repairs in Suffolk”)
- Your service area
- A clear next step for visitors (like “Book a free quote”)
- Your contact number prominently displayed
About – Why People Should Trust You
People need to know they can trust you before they hand over their money. Show them by:
- Photos of you/your team (people buy from people)
- Your experience and qualifications
- Showing examples of your work
- Including genuine customer reviews
- Adding any relevant qualifications or certificates
- Including community or local business group memberships
- Insurance and certification details
Services Page – Your Shop Window
- Specific services you offer (not just general categories)
- Rough pricing if possible (or “starting from” prices)
- How your service works (step-by-step)
- Common problems you solve
- Service area details
Contact Page – Make It Easy
- Phone number
- Email address
- Service hours
- Areas you cover
- Response time expectations
- Simple contact form (if you want one)
Make Your Website Work Hard For You
Think about what you want people to do when they visit your website. Do you want them to:
- Call you for a quote?
- Book an appointment?
- Send you an email?
- Visit your shop?
Make it obvious and easy for them to take that action. Keep it up to date and you’ll have a constant source of potential new customers.
Remember, your website should make life easier for both you and your customers. Keep it simple, clear, and focused on helping people understand why they should choose your business.
