I’ve published a short YouTube video on my experience of becoming Elmswell’s first Digital Volunteer. Access to essential services and maintaining connections to family & friends continues to be driven through technology and for many people that’s not easy. I’m really pleased to be taking part in this charity programme in my local community, organised…
You hear a lot about Artificial Intelligence (AI) these days, and it might sound like something only big companies use. But AI is really just about clever software, and there are simple tools available now that can genuinely help you, as a self-employed person or micro-business owner in the UK, save time and effort. What…
Think of your Google Business Profile as your digital shop window – it’s often the first thing potential customers see when they search for services like yours. Why Your Profile Matters Four Essential Areas to Keep Updated 1. Basic Business Information Your opening hours, contact details, and services need to be accurate. Wrong information frustrates…
To present your business online in 2025 you’re going to need only these four things. I’m going super basic on my explanations to try and ensure nobody feels daft and nobody is left behind. The Four Essential Building Blocks: 1. Your Domain Name Think of this as your digital address (like www.yourname.co.uk). It’s also what you’ll…
When you’re juggling client work, admin, and everything else that comes with running your business, your website needs to work as hard as you do. Let’s break down exactly what content you need and why it matters. The Basic Content You Need You don’t need a complicated website with dozens of pages, even a single,…
Having a Google Business Profile is essential, but a website serves different purposes that are just as important for your business. Here’s why. You’re in Control Unlike social media or business profiles, your website is yours to control. You decide how to present your services, share your story, and organize your information – without platform…
Running a successful trade or service business isn’t just about being good at what you do – it’s about being trusted to do it. Let’s talk about one simple change that could help win you more work: switching from a personal email to a professional business address. Why Your Email Address Matters More Than You…
As a small business owner, your phone is often the first point of contact with customers. Let me explain why using a virtual phone, and not your mobile number can help you look more professional and manage your time better. Professional Image Without the Overhead When you’re running a business, using your personal mobile number…
If you’ve ever wondered why some local businesses show up first in Google searches while others are buried on page 10, the answer is SEO. Let me explain what this means for your business, without too much technical waffle. What is SEO? SEO (Search Engine Optimisation) is simply making your website easier to find when…
It’s a fair question – Facebook is free, familiar, and most of your customers are probably already there. However, relying solely on Facebook for your online presence comes with significant limitations that could affect your business growth. The Simple Truth In the UK, in 2024, 97.8% of the total population had access to the internet…
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